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The Strategic Planning Workbook

The Strategic Planning Workbook

Paperback

Management

ISBN10: 074946500X
ISBN13: 9780749465001
Publisher: Kogan Page
Published: May 29 2012
Pages: 240
Weight: 0.80
Height: 0.68 Width: 6.28 Depth: 9.21
Language: English
The Strategic Planning Workbook is a practical, eclectic, pragmatic guide to creating a strategic plan. It defines strategic planning as gaining insights about where a company is now, gathering the information that identifies where that company should be in the future and generating the decisions that will bridge that gap. This book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make a decision and the frameworks to translate conclusions into action plans. Exercises, data gathering, analysis, two workshops and an implementation plan are all provided to create a map to the best future possible.

This fully revised third edition includes three new chapters, covering: how to analyze organizational circumstances and match a strategy to them; how to build in measures to track business and strategic success; and how to revise an existing plan, whether to take corrective action or to build upon its positive results.

Also from

Lake, Neville

Also in

Management