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The Strategic Communication Imperative: For Mid- and Long-Term Issues Management
Hardcover
MarketingGeneral ReferenceGeneral Sociology
ISBN13: 9781032011417
Publisher: Routledge
Published: Dec 31 2021
Pages: 232
Weight: 1.17
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
1 different editions
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The Strategic Communication Imperative: For Mid- and Long-Term Issues Management
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