Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Smell Of Money

The Smell Of Money

Munger, Gene

Paperback

Marketing

ISBN10: 1515149854
ISBN13: 9781515149859
Publisher: Createspace
Published: Nov 4 2015
Pages: 202
Weight: 0.61
Height: 0.43 Width: 5.98 Depth: 9.02
Language: English
This book presents the public relations and community outreach challenges of a public relations manager at an oil refinery. These challenges are also present at any manufacturing facility that is adjacent to a neighborhood or commercial area. It features a young public relations manager's efforts to deal with a reluctant refinery manager who has little interest in having a plan that better explains the operation to those stakeholders and offers a series of plant tours and community activities with plant personnel. Due to a series of operational incidents and upsets that occur at the refinery that causes the neighborhood, city and media to question the refinery's ability to operate in a safe and responsible manner. Unless there is improvement, the community threatens to force the refinery to close. In a series of these public relations crises, the public relations manager's ability to deal with them creates a better understanding and appreciation for his plans to bring the refinery management practices and the community together as cooperative partners rather as hostile opponents. A torrid and intimate relationship with a local reporter brings on an awakening of his previous conservative lifestyle and helps him deal with his ongoing inner struggles about either continuing in a public relations career or returning to journalism.

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