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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Sales Advantage

The Sales Advantage

Paperback

Series: Dale Carnegie Books

Business GeneralManagement

ISBN10: 0743244680
ISBN13: 9780743244688
Publisher: Free Press
Published: Mar 16 2013
Pages: 304
Weight: 0.90
Height: 0.80 Width: 5.90 Depth: 8.90
Language: English
Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie(R) sales training program are available in book form.

The two crucial questions most often asked by salespeople are: How can I close more sales? and What can I do to reduce objections? The answer to both questions is the same: You learn to sell from a buyer's point of view.

Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful--a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:

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