Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Rudolph Factor: Finding the Bright Lights That Drive Innovation in Your Business

The Rudolph Factor: Finding the Bright Lights That Drive Innovation in Your Business

Morningstar, Craig
Laurin, Cyndi

Hardcover

Business GeneralManagement

Publisher Price: $21.95

ISBN10: 0470451033
ISBN13: 9780470451038
Publisher: Wiley
Published: Jul 1 2009
Pages: 208
Weight: 0.70
Height: 0.90 Width: 5.80 Depth: 8.50
Language: English

The bestselling author of Catch! shares the innovation secrets that helped Boeing turn itself around from the brink of collapse

The Rudolph Factor tells the story of Boeing's spectacular turnaround through a discussion of principles and qualities that are transferable and replicable to any size or type of organization in any industry. Authors Cyndi Laurin and Craig Morningstar use the story of Rudolph the Red-Nosed Reindeer as an analogy to explore a corporate culture that managed to avoid disaster through progressive leadership; a highly participatory team-based culture; the development of an organizational constitution; and an alternative, aligned employee rewards structure. Using real-world lessons from Boeing's inspiring story, The Rudolph Factor shows companies how to nurture a culture centered around their Rudolphs-those out-of-the-box, creative employees who can serve as shining lights to lead organizations in accomplishing their goals. Applicable to anyone who runs a business of any size, this book shows readers how to find, nurture, and leverage the creativity of its employees to achieve a long-term competitive advantage.

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