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The Right Sensory Mix: Decoding Customers' Behavior and Preferences
Hardcover
Series: Management for Professionals
Investing & FinanceManagementGeneral Psychology
ISBN13: 9783662637944
Publisher: Springer Nature
Published: Apr 10 2022
Pages: 322
Weight: 1.47
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.
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