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The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management

The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management

Paperback

Series: Management for Professionals

ManagementMarketingGeneral Reference

ISBN10: 3319372645
ISBN13: 9783319372648
Publisher: Springer Nature
Published: Aug 23 2016
Pages: 214
Weight: 0.72
Height: 0.48 Width: 6.14 Depth: 9.21
Language: English
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust.

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