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The Relationship Revolution: Mastering 1:1 Account-Based Management
Paperback
Publisher Price: $34.99
ISBN13: 9781606493144
Publisher: Business Expert Press
Published: May 16 2026
Pages: 224
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: English
The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.
Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of CMO of your accounts, build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.
Whether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.
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