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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Public Relations Writer's Handbook

The Public Relations Writer's Handbook

Hardcover

Marketing

ISBN10: 0787986313
ISBN13: 9780787986315
Publisher: Jossey-Bass
Published: Mar 30 2007
Pages: 368
Weight: 1.23
Height: 1.29 Width: 6.48 Depth: 9.12
Language: English
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

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