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The Product Manager's Guide to Pricing

The Product Manager's Guide to Pricing

Paperback

Marketing

ISBN10: 1439245703
ISBN13: 9781439245705
Publisher: Createspace
Published: Aug 17 2009
Pages: 116
Weight: 0.28
Height: 0.24 Width: 5.24 Depth: 7.99
Language: English
The Product Manager's Guide to Pricing focuses on pricing strategies and tactics for consumer products and services. It outlines the fundamentals of good pricing practices including Value Based Pricing, using price elasticity data, pricing research, how to develop a pricing strategy, promotional pricing, new product pricing, and global pricing. It provides actual examples of how companies have used effective pricing strategies to improve revenues and profits. It is designed for marketers and market researchers working with consumer products and services who want to get a better understanding of how to make more effective pricing decisions.

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