Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Problem-First Method: A Framework for Innovative Product Builders

The Problem-First Method: A Framework for Innovative Product Builders

Dias, Kevin Scott

Paperback

Business GeneralManagementMarketing

ISBN13: 9798255168392
Publisher: Independently Published
Published: Apr 18 2026
Pages: 250
Weight: 0.75
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English

Late 2023. I'm on a video call with a practice owner who's about to walk. She leans forward: Do you have Autopay?

I freeze. Our competitor just launched it. Every lost deal mentions it. So I say what any founder under pressure says: We can build that.

Three months later, we ship. Nobody cares.

We'd solved the wrong problem. Solo practitioners needed Autopay (set it, forget it, charge cards automatically). Our customers, multi-provider practices juggling insurance, exceptions, and staff who needed control, needed something completely different.

That mistake cost us three months. But it taught me something worth far more: the most expensive thing you can build is the right solution to the wrong problem.

This book is about the discipline of resisting that mistake, even when the pressure is on, the competitor is shipping, and everyone's waiting for you to make a call.

I'm not a founder with billion-dollar exits to my name. Ambiki is a niche vertical SaaS serving pediatric therapy practices, not exactly TechCrunch headline material. But I've spent a decade making mistakes, recognizing patterns, and learning to tell the difference between real problems and imaginary ones.

Inside, you'll find:

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