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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Multichannel Retail Handbook

The Multichannel Retail Handbook

Paperback

Management

ISBN10: 1300652667
ISBN13: 9781300652663
Publisher: Lulu Pr
Published: Jan 19 2013
Pages: 294
Weight: 0.96
Height: 0.66 Width: 6.00 Depth: 9.00
Language: English
The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from why-what-how through to when.

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Jones, Chris

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Management