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The Mobile Native's Guide to Marketing

The Mobile Native's Guide to Marketing

Paperback

Marketing

ISBN10: 0692892966
ISBN13: 9780692892961
Publisher: Lightning Source Inc
Published: May 21 2017
Pages: 258
Weight: 0.84
Height: 0.58 Width: 5.98 Depth: 9.02
Language: English
Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native.

Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention.

This book offers a 360 vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging Mobile Natives, and provides clear strategies to monetize mobile apps.

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Marketing