Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Meaning Behind The Mask

The Meaning Behind The Mask

Ogilvie, Madeleine

Paperback

Marketing

ISBN10: 3639153537
ISBN13: 9783639153538
Publisher: Blues Kids Of Amer
Published: May 27 2009
Pages: 220
Weight: 0.72
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Ever wondered why women wear make-up? This book explores the 'sign' of visible face make-up and examines how women consume appearance in everyday life. Using a semiotic framework, it presents a novel new method for interpreting and gaining increased meaning into an everyday consumption phenomenon. It seeks to provide understanding of what the 'sign' of make-up symbolises to the female individual. Using an interpretivist approach and a methodology of phenomenology, this work explores how visible face make-up affects the way women consume appearance in everyday life; how they feel about themselves, and the role make-up plays in defining their own self-identity. The analysis provides useful insights for academics and professionals in the fields of marketing and communications, consumer research, semiotics and anyone else who may just be interested to know 'why women wear make-up'.

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