Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Innovative Brand: How to Build Your Own Marketing Niche

The Innovative Brand: How to Build Your Own Marketing Niche

Carper, Marshal D.

Paperback

Marketing

ISBN10: 1535257768
ISBN13: 9781535257763
Publisher: Createspace
Published: Jul 12 2016
Pages: 96
Weight: 0.31
Height: 0.20 Width: 5.98 Depth: 9.02
Language: English
Business owners are under constant pressure to compete. Intuitively, they know that differentiation is a competitive advantage. You can't sell the same product in the same way and expect to unseat the industry leader. Instead, you have to be different. You have to carve a new niche, breaking new ground where you are in the best position to compete.

But when it comes to marketing, the tendency is to fall back on the same old strategies and tactics that everyone else in the space is using. These approaches aren't necessarily bad, but they tend to position you to compete head-on with more established competitors who have the first-mover advantage and may even be in a position to simply outspend you.

The Innovative Brand gives you a step-by-step process for leveling the playing field. Learn how to build on the foundation of marketing best practices while at the same time creating your own marketing niche, a side door that is less crowded by competitors and gives you a more impactful way to connect with your target audiences. This book gives you a blueprint for applying marketing theory in a practical, methodical way, guiding your team through the brainstorming process, through testing, and through execution.

Praise for Marshal D. Carper:

Marshal has worked directly with me as my communication director and has been invaluable in keeping my priorities and productivity on track for the last several years. He is diligent, has a strong work ethic, and is always able to deliver with speed and accuracy what ever is needed in really connecting my message to our audience. I strongly recommend Marshal as a great partner and an even more outstanding human being.

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