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The Innovation Odyssey: Lessons from an Impossible Project
Hardcover
ISBN13: 9781032454306
Publisher: Auerbach Pubn
Published: Apr 21 2023
Pages: 226
Weight: 1.10
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.
1 different editions
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The Innovation Odyssey: Lessons from an Impossible Project
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Midler, Christophe
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