Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Future-Ready Brand: How the World's Most Influential CMOS Are Navigating Societal Forces and Emerging Technologies

The Future-Ready Brand: How the World's Most Influential CMOS Are Navigating Societal Forces and Emerging Technologies

Duckler, Mitch
Kawasaki, Guy

Paperback

ManagementMarketingGeneral Computers

Publisher Price: $19.99

ISBN13: 9798887501789
Publisher: Forbes Books
Published: May 14 2024
Pages: 330
Weight: 1.07
Height: 0.74 Width: 6.00 Depth: 9.00
Language: English
In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the identity crisis they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management--differentiation. Then he offered a best practices workflow for becoming an indispensable brand and sustaining that brand excellence over time.

Now in The Future-Ready Brand, Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions to these challenges. Here Mitch goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future. Duckler's book unfolds in three sections...

Section I: SOCIETAL SHIFTS

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