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The Fruit Is Not Yours
Paperback
Business GeneralManagementSelf-Help
Publisher Price: $16.99
ISBN13: 9788118003120
Publisher: Ashvattha Press
Published: Sep 21 2026
Pages: 276
Weight: 0.71
Height: 0.62 Width: 5.50 Depth: 8.50
Language: English
You got what you were aiming for. And getting it is what broke you.
On a rooftop off Wells Street in Chicago, Julian Cross closed the biggest deal of his eleven-year career. He felt nothing. Ninety minutes later, he sat in his own driveway, unable to get out of the car to see his family.
Nothing had gone wrong. Everything had gone right. And that's the problem.
THE FRUIT IS NOT YOURS: The Burnout Antidote for Ambitious Professionals is not another book about self-care. It is a brutal, honest, and practical investigation into why high performers burn out and how to work well without losing themselves.
Drawing on forty years of self-determination theory, working memory science, and the timeless wisdom of the Bhagavad Gita -- Karmanye vadhikaraste, ma phaleshu kadachana (you have a right to your work, not to its fruit) -- Cross argues burnout is not caused by caring too little, but by wiring identity to outcomes you do not control. That worry occupies the same limited mental bandwidth your work requires.
The fix is not to care less. It is to relocate caring entirely onto what is actually yours: your preparation, your attention, your judgment in the moment, and whether you showed up and did the work well today.
Structured in three parts -- The Diagnosis, The Shift, and The Game -- the book delivers ten simple, science-grounded tools including the core Effort Scorecard and the 90-Second Pre-Game Ritual, designed to be used on a bad Tuesday, not just a good Sunday.
For readers of Oliver Burkeman, Cal Newport, and Arthur C. Brooks. For managers, founders, executives, lawyers, consultants, and any ambitious professional who checks email at 11 PM and got something they wanted and felt almost nothing.
A timely, evergreen title with strong cross-category appeal in Self-Help / Stress Management, Business Psychology / Workplace Culture, and Eastern Philosophy. Ideal for business, career, and personal growth sections. High sell-through potential for airport, independent bookstore, and corporate wellness markets.
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