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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

Hardcover

AccountingBusiness GeneralMarketing

ISBN10: 0198297785
ISBN13: 9780198297789
Publisher: Oxford University Press
Published: Nov 2 2000
Pages: 308
Weight: 1.35
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

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