Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas

The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas

Robertson, Andrew

Hardcover

Business GeneralManagement

Publisher Price: $30.00

ISBN10: 1541705246
ISBN13: 9781541705241
Publisher: Basic Venture
Published: Sep 2 2025
Pages: 288
Weight: 0.88
Height: 1.10 Width: 5.51 Depth: 8.35
Language: English
A brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual

An essential book. --Frederick W. Smith, founder and executive chairman, FedEx Corporation

A USA Today Bestseller

How can organizations prioritize innovation and execute new ideas, while also continuing to do what they do best? We want Mercedes to be careful, methodical, and risk-averse when testing their vehicles. But we also want them to be able to remove their blinders when envisioning next-generation car technology. How can a company strike a balance between operation and exploration?

Andrew Robertson, the CEO of BBDO, an advertising firm considered to be the gold standard of creativity, knows that it is critical to conduct business as usual while pursuing business unusual. Most companies focus on the former, while giving lip service to the latter. In The Creative Shift, Robertson offers the tools to help individuals, teams, and companies switch into creative mode, seamlessly and effectively, including:

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