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The Communal Consumption Experience: Ritual, Exchange and the Business of Connection
Hardcover
Investing & FinanceMarketingGeneral Sociology
ISBN13: 9781041048886
Publisher: Routledge
Published: Jun 27 2025
Pages: 98
Weight: 0.84
Height: 0.31 Width: 6.69 Depth: 9.61
Language: English
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.
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