Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Technology and Competitive Strategy: Perspectives for Innovators, Differentiators and Followers

Technology and Competitive Strategy: Perspectives for Innovators, Differentiators and Followers

Rao, B.

Paperback

Self-Help

ISBN10: 1946048097
ISBN13: 9781946048097
Publisher: Notion Pr Inc
Published: Oct 10 2016
Pages: 192
Weight: 0.64
Height: 0.44 Width: 5.98 Depth: 9.02
Language: English
Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book's unique contributions lie in the classification of firms based on the concept of technology pyramid and articulation of characteristic strategies of innovators, differentiators and followers.

The book develops a distinctive five forces model of technology and proposes three generic technology competitive strategies. It also focuses on the linkages between strategy, technology and regulation. Multiple themes are weaved together by the myriad threads of technology in a seamless and simple manner. It is loaded with innumerable real life examples which validate the constructs. The book would inspire technologists and strategists as well as academicians and administrators to deploy technology not only for competitive advantage at firm level but also for national comparative advantage and broader socio-economic equity.

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