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Team Sports Marketing

Team Sports Marketing

Hardcover

MarketingSports General

ISBN10: 1138171603
ISBN13: 9781138171602
Publisher: Routledge
Published: Apr 24 2016
Pages: 288
Weight: 1.23
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

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