Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Trustshift: Ethereum and the Reinvention of Trust

Trustshift: Ethereum and the Reinvention of Trust

Mougayar, William

Hardcover

Business GeneralManagementGeneral Computers

Publisher Price: $32.95

PREORDER - Expected ship date March 30, 2027

ISBN10: 1646872738
ISBN13: 9781646872732
Publisher: Ideapress Publishing
Published: Mar 30 2027
Pages: 320
Language: English
The architecture of trust is breaking. Ethereum is rebuilding it.

Trust is the invisible currency of the global economy. It underpins markets, governments, society, and every contract we sign. Yet today, trust is fragile, expensive, increasingly extractive, and trapped within centralized institutions prone to failure.

In TRUSTSHIFT, William Mougayar argues that we are witnessing a historical shift: Trust is moving from organizations to infrastructure.

For the first time, trust can be embedded directly into neutral, programmable code, independent of traditional intermediaries or corporate gatekeepers. This is not a theoretical upgrade; it is a structural revolution comparable to what the Internet did for information and cloud computing. Ethereum is the settlement layer for this new economy, serving as a digital public good that transforms how value, coordination, and agreements operate globally.

Drawing on decades of experience in technology and strategy, Mougayar provides the first macro-level framework for valuing Ethereum not as a speculative asset, but as essential global infrastructure. He demystifies the technology revealing a stark business reality: this shift is not optional.

Written for executives, forward-thinking individuals, institutions, and policymakers, TRUSTSHIFT moves beyond the noise of crypto to answer the most consequential question of the next decade: As the world moves to neutral trust infrastructure, who will adapt, and who will be bypassed?

In this book, Mougayar takes the reader on a journey to understand the Ethereum blueprint, - decoding the logic, culture, and economics of the world's first neutral trust infrastructure. Inside, you will explore:

- The World Computer vs. The Cloud: Discover why Ethereum's modular architecture and living system culture (from Degens to Regens) create a resilient moat that centralized competitors cannot replicate.

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