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Trust and Brand Management: The Role of Brand Heritage
Paperback
Series: Routledge Studies in Trust Research
Business GeneralManagementMarketing
ISBN13: 9781032707747
Publisher: Routledge
Published: Jul 20 2026
Pages: 224
Weight: 0.76
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
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