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Transforming Organizations: Narrative and Story-Based Approaches
Hardcover
Series: Management for Professionals
Business GeneralMarketingGeneral Psychology
ISBN13: 9783030178505
Publisher: Springer
Published: May 22 2019
Pages: 301
Weight: 1.35
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
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