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Transcultural Marketing

Transcultural Marketing

Paperback

AccountingInvesting & FinanceMarketing

ISBN10: 0765643006
ISBN13: 9780765643001
Publisher: Routledge
Published: May 30 2014
Pages: 402
Weight: 1.20
Height: 0.90 Width: 5.90 Depth: 9.00
Language: English
This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.

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