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Tradition and Innovation in English Retailing, 1700 to 1850: Narratives of Consumption. Ian Mitchell

Tradition and Innovation in English Retailing, 1700 to 1850: Narratives of Consumption. Ian Mitchell

Paperback

Series: History of Retailing and Consumption

EconomicsManagementGeneral World History

ISBN10: 1138245429
ISBN13: 9781138245426
Publisher: Routledge
Published: Sep 9 2016
Pages: 240
Weight: 0.75
Height: 0.51 Width: 6.14 Depth: 9.21
Language: English
Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. This book presents a reassessment of the standard view by challenging the usefulness of concepts like 'traditional' and 'modern', examining consumption and retailing as inextricably linked aspects of a single process, and by using the idea of narrative to discuss the roles and perceptions of the various actors in this process - such as retailers, shoppers/consumers, local authorities and commentators.

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