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Tourism Marketing: A Strategic Approach
Paperback
Business GeneralManagementTravel General
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ISBN13: 9781774636954
Publisher: Apple Academic Pr
Published: Mar 31 2021
Pages: 330
Language: English
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
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