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Tourism and the Branded City: Film and Identity on the Pacific Rim

Tourism and the Branded City: Film and Identity on the Pacific Rim

Hardcover

ManagementTravel GeneralGeography

ISBN10: 075464829X
ISBN13: 9780754648291
Publisher: Routledge
Published: Oct 28 2007
Pages: 234
Weight: 1.11
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

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