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Termination of Price Wars: A Signaling Approach

Termination of Price Wars: A Signaling Approach

Paperback

MarketingShakespeare

ISBN10: 3824479567
ISBN13: 9783824479566
Publisher: Springer Nature
Published: Nov 26 2003
Pages: 240
Weight: 0.71
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English
Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals and analyzes the effect of different types of signals on the price reaction behaviour of a competitor. He demonstrates that all signal types show a significant effect on the probability of a co-operative price reaction.

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