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Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance

Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance

Paperback

EconomicsManagementMarketing

ISBN10: 3834919519
ISBN13: 9783834919519
Publisher: Gabler Verlag
Published: Sep 24 2009
Pages: 260
Weight: 0.74
Height: 0.59 Width: 5.83 Depth: 8.27
Language: English
Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.

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