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Survey Research for Managers: How to Use Surveys in Management Decision-Making

Survey Research for Managers: How to Use Surveys in Management Decision-Making

Paperback

Series: How to Use Surveys in Management Decision-Making

ManagementMarketing

ISBN10: 0333521706
ISBN13: 9780333521700
Publisher: Palgrave MacMillan
Published: May 8 1990
Pages: 268
Weight: 0.74
Height: 0.60 Width: 5.50 Depth: 8.50
Language: English
The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

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Management