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Strategy in Airline Loyalty: Frequent Flyer Programs
Paperback
Business GeneralManagementMarketing
ISBN13: 9783319873503
Publisher: Palgrave Macmillan
Published: Aug 24 2018
Pages: 268
Weight: 0.80
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
Provides first discussion and analysis of existing airline loyalty program strategies
Offers a comprehensive overview of the development of airline loyalty programs over time
Explores how FFPs could evolve in the future, covering possible threats and potential opportunities
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