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Strategy in Airline Loyalty: Frequent Flyer Programs
Hardcover
Business GeneralManagementMarketing
ISBN13: 9783319625997
Publisher: Palgrave Macmillan
Published: Oct 23 2017
Pages: 268
Weight: 1.13
Height: 0.69 Width: 5.83 Depth: 8.27
Language: English
Provides first discussion and analysis of existing airline loyalty program strategies
Offers a comprehensive overview of the development of airline loyalty programs over time
Explores how FFPs could evolve in the future, covering possible threats and potential opportunities
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