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Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development
Hardcover
Series: Routledge Research in Organizational Behavior and Strategy
ISBN13: 9780415522748
Publisher: Routledge
Published: Feb 27 2012
Pages: 314
Weight: 1.31
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China's globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.
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Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development
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