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Strategy Journeys: A Guide to Effective Strategic Planning
Hardcover
ISBN13: 9781409465591
Publisher: Routledge
Published: Sep 5 2016
Pages: 134
Weight: 0.93
Height: 0.38 Width: 6.69 Depth: 9.61
Language: English
Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. David Booth aims to help them by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters.
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