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Strategic Shifts Between Business Types: A Transaction Cost Theory-Based Approach Supported by Dyad Simulation

Strategic Shifts Between Business Types: A Transaction Cost Theory-Based Approach Supported by Dyad Simulation

Paperback

Series: Business-To-Business-Marketing

ManagementMarketingShakespeare

ISBN10: 3824479893
ISBN13: 9783824479894
Publisher: Springer Nature
Published: Jul 29 2004
Pages: 320
Weight: 0.91
Height: 0.72 Width: 5.83 Depth: 8.27
Language: English
Katrin Mühlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.

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