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Strategic Reputation Risk Management

Strategic Reputation Risk Management

Paperback

Investing & FinanceManagementMarketing

ISBN10: 1349432520
ISBN13: 9781349432523
Publisher: Palgrave
Published: Jan 1 2003
Pages: 276
Weight: 0.95
Height: 0.66 Width: 6.00 Depth: 9.00
Language: English
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

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