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Strategic Pricing for the Arts
Paperback
Business GeneralMarketingBusiness of Art
ISBN13: 9780415713672
Publisher: Routledge
Published: Jul 30 2014
Pages: 116
Weight: 0.31
Height: 0.30 Width: 5.40 Depth: 8.30
Language: English
Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.
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