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612-822-4611
Strategic Marketing

Strategic Marketing

Paperback

Marketing

ISBN10: 099054270X
ISBN13: 9780990542704
Publisher: Createspace
Published: Jun 30 2014
Pages: 412
Weight: 1.79
Height: 0.84 Width: 8.00 Depth: 10.00
Language: English
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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