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Strategic Marketing Planning Workbook: from Value Prop Interactive
Paperback
ISBN13: 9780981912622
Publisher: Createspace
Published: May 20 2014
Pages: 228
Weight: 0.88
Height: 0.48 Width: 7.50 Depth: 9.25
Language: English
The Strategic Marketing Planning Workbook is exactly what it sounds like. It gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy - one that connects the real value you deliver to the needs and wants of your best customers.
The Value Prop Method is go-to-market process and methodology for products and services - from big ticket sales typical of high-tech business services, to local and retail offerings designed for consumers - developed from the input of nearly 100 businesses over the last ten years.
As a complement to the Accelerator(TM) Online Strategic Marketing Planning Platform* and live training**, this workbook shows you how to:
- Go-to-market faster with a FlightPlan(TM)
- Define and design your ideal customer
- Influence and navigate your market
- Competitor-proof your business
- Create a killer 'I3' Value Proposition
- Get a handle on the right price
- Master your message development and delivery
- Define and refine your market entry strategy
- Effectively execute your marketing program
** Visit us at http: //www.valueprop.com to learn more about our live training options and other services.
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