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Strategic Marketing Issues in Emerging Markets
Paperback
Business GeneralManagementMarketing
ISBN13: 9789811338861
Publisher: Springer Nature
Published: Jan 30 2019
Pages: 372
Weight: 1.20
Height: 0.80 Width: 6.14 Depth: 9.21
Language: English
Presents the latest perspectives from industry and academia
Covers the entire gamut of strategic marketing issues in emerging markets
Investigates actual business situations and coherently reflects on several business issues to provide a road map for marketing strategies
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