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Strategic Marketing Issues in Emerging Markets
Hardcover
Business GeneralManagementMarketing
ISBN13: 9789811065040
Publisher: Springer Nature
Published: Aug 11 2018
Pages: 372
Weight: 1.59
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
Presents the latest perspectives from industry and academia
Covers the entire gamut of strategic marketing issues in emerging markets
Investigates actual business situations and coherently reflects on several business issues to provide a road map for marketing strategies
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