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Strategic Marketing: An Introduction
Hardcover
ISBN13: 9780415458160
Publisher: Routledge
Published: Nov 1 2008
Pages: 348
Weight: 1.65
Height: 0.90 Width: 7.00 Depth: 9.70
Language: English
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of 'strategic windows' to improve their positions.
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