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Strategic Market Relationships: From Strategy to Implementation

Strategic Market Relationships: From Strategy to Implementation

Paperback

Marketing

ISBN10: 0470028807
ISBN13: 9780470028803
Publisher: John Wiley & Sons
Published: Jun 1 2007
Pages: 288
Weight: 1.20
Height: 0.64 Width: 7.40 Depth: 9.19
Language: English
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.

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