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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

Paperback

Series: Routledge Advances in Management and Business Studies

Business GeneralManagement

ISBN10: 0415652006
ISBN13: 9780415652001
Publisher: Routledge
Published: Nov 2 2012
Pages: 256
Weight: 0.81
Height: 0.54 Width: 6.14 Depth: 9.21
Language: English
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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Management