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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
Hardcover
Series: Mastering Luxury Management
ISBN13: 9780367858346
Publisher: Routledge
Published: Nov 23 2021
Pages: 248
Weight: 1.20
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
1 different editions
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
Millán Planelles, David
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Millán Planelles, David
Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
Millán Planelles, David
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