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Strategic International Marketing

Strategic International Marketing

Paperback

Marketing

ISBN10: 3642754791
ISBN13: 9783642754791
Publisher: Springer Nature
Published: Dec 6 2011
Pages: 178
Weight: 0.62
Height: 0.42 Width: 6.14 Depth: 9.21
Language: English
This book deals with the concepts behind strategic international marketing and its implementation. On the basis of the dynamics of the world economy the perspectives and possibilities as well as the instruments of strategic international marketing and the concepts of strategic global marketing are presented.

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