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Strategic Digital Transformation: Theory and Practice

Strategic Digital Transformation: Theory and Practice

Paperback

Management

ISBN10: 1529691559
ISBN13: 9781529691559
Publisher: Sage Publications Ltd
Published: Jan 2 2026
Pages: 408
Weight: 1.61
Height: 0.84 Width: 7.44 Depth: 9.69
Language: English
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors' own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.

With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.

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Management